Where did U2 go wrong?

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The other night my assistant Gilberto and I were out for our Touristy Tuesday thing that we do on Tuesdays.  That’s how I came up with the name.  We are always on the lookout for new restaurants, bars, events, pastry shops, coffee and tomfoolery.  

Gilberto came across a guy that he worked with in the past that invited us into a spot that he is now managing.  He treated us to a couple of Ricky’s.  Ricky’s are half beer and half frozen Margarita.  Imagine a sweet beer.  A very sweet beer.  A cold, frothy, almost half melted slush sweet beer.  I wouldn’t say no to a Ricky but I certainly wouldn’t order one.

Well into our second Ricky, I heard U2 playing through out the bar.  My head shot up like a sleeping dog that heard the car keys.  I tipped my head to the side and looked at Gilberto in a confused/angry way.  I haven’t heard U2 in like forever and I know because when I do hear them I get pissed off.  I couldn’t get them out of my mind from this point on.  I was looking around to see if there was a DJ but apparently it was the radio or someones playlist from their phone.

I was half pissed off and half intrigued.  I was pissed off because I never cared for U2 and thought they were overrated.  I was also intrigued because it made me wonder how you go from being the most popular band to the most annoying and can’t stand you band?

I can recall when I was a kid, U2 couldn’t do anything wrong.  They were on top of the world.  Huge tours, they were played constantly (when MTV used to be about music) and they were on the radio nonstop.  Everything they did was gold.  Then, like a switch, they went to being total puds.

Bono went from being Mr. Joe Cool on the cover of every magazine to that coworker that walks in the room and every groans in disgust.  Go to the bar and play Journey on the jukebox and you become the bar hero.  Play U2 and you’ll be asked to leave or you’ll be so embarrassed that you’ll want to leave.

Remember when U2 put that shitty album on everyones iTunes and everyone was pissed off?  They can’t even give their music away.  That’s not a good sign.  I have this feeling that one day I’ll pass Bono in Times Square trying to pass out U2’s new album.

I guess what I’m trying to say is, how does this happen?  Was it something they did? Were they overplayed?

We’ve made absolute no talent douchebags into celebrities today and we can’t get enough of them.  A band, that even though I never cared for them, had talent. They played their own instruments and wrote their own songs.  Now, not only are they gone, we are trying to forget they ever existed.  Even Nickelback is a welcome compared to U2.  That’s saying something.

Where did they go wrong? For anyone who has ever been at the top, there is a lesson to be learned here.  I’m not sure what it is and I’m hoping there is someone out there that could help.  Thoughts.

“If there’s something that I’ve learned.  It’s better to have left before you have to go.” – Perfect Excuse by Roxette